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6 Essential Lessons Design School Didn't teach for building a sustainable business.


We all know that design school was fun and provided a solid foundation of creativity and technical skills.


But the thing is, when it comes to building a sustainable business, there are some crucial lessons that design school simply left out and didn't cover.


But fear not! In this blog post, we'll explore the 6 vital things you need to know to turn your passion for design into a thriving, profitable business.


Buckle up and get ready to unlock the secrets of sustainable success!

  • Mastering the Business Mindset:


Yes design school certainly honed in on your design skills, but what about your business mindset? To build a sustainable business, you must cultivate an entrepreneurial mindset that embraces risk-taking, innovation, and strategic thinking. Shift your focus from being solely a designer to becoming a business-savvy entrepreneur.


  • Navigating Marketing and Branding:


Design school may have touched on the basics of marketing and branding, but do you truly understand how to effectively promote your services and create a strong brand presence?


It is important to learn how to craft a compelling brand story, identify your target audience, and implement strategic marketing tactics to attract and retain clients.


  • Mastering Sales and Negotiation:


Sales is that task that no one really enjoys doing. At Design school they taught you how to create beautiful spaces, but what about closing deals and negotiating effectively?


Gain the confidence and skills to communicate the value of your services, handle objections, and negotiate contracts that benefit both you and your clients.


  • Creating a Profitable Pricing Structure:


There is a saying that you don’t know you don’t know. Design school may have overlooked the critical aspect of pricing your services for profitability.


Learn how to calculate your costs, set competitive prices, and establish a pricing structure that ensures sustainable profitability while delivering value to your clients.


  • Streamlining Operations and Efficiency:


Design school may have focused on the creative process, but do you know how to optimize your operations for efficiency and productivity?


Discover strategies to streamline your workflow, implement project management systems, and leverage technology to save time and resources.


  • Mastering Cash Flow Management:


Cashflow is the lifeblood of any sustainable business however at design school the importance of cash flow management may have been overlooked. Learning how to develop a strategic cash flow plan, manage expenses, and ensure a healthy financial foundation for your business is one that is crucial to weathering economic downtimes.



Congratulations on embarking on the journey of building a sustainable business as an interior designer!


By embracing these 6 essential lessons that design school didn't teach you, you'll be equipped with the knowledge and tools to take your business to new heights of success.


Remember, learning is a continuous process, and with the Small Business Flight Plan framework, you have a roadmap to guide your growth.


Ready to unlock the full potential of your interior design business?

Join our Breakthrough to Profit Small Business Flight School Mastermind in partnership with Donald Miller and gain access to comprehensive training, personalized coaching, and a supportive community of like-minded entrepreneurs.

Don't let design school limitations hold you back—empower yourself with the knowledge and skills to build a thriving, sustainable business.



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